Reviews fall into the category of prominence. The first two ranking factors are explanatory Google will attempt to present Thai or Thai fusion restaurant options that are within your immediate vicinity. When you enter a local search term into Google (like “Thai restaurant”), three main factors will affect the ranking of each site displayed: Google wants to weed through the vast web to deliver you the right information, service, or product in the fastest way possible, and this aligns with our goals as users! In fact, reviews pretty much work as crowd-sourced recommendations. This should come as no surprise because users and search engines have a similar objective. Just as customers use online reviews to validate their purchase decision, search engines such as Google take a similar stance.
It factors in the quantity and quality of reviews to evaluate the search position. The answer is simple - Google trusts the power of word-of-mouth marketing.
Why Do Google Reviews Affect SEO Rankings? Word-of-mouth has taken the shape of online reviews, in particular, Google Reviews. The only thing that has changed is that the reputation of brands is now heavily digitized. If too many people said negative things about a company, the latter’s performance would be seriously affected.įast forward to today when word of mouth still has a deep impact on businesses. Is there a link between search engine optimization (SEO) and Google reviews? If there is, how much does it affect the rankings? Join us as we explore the power of the almighty Google Review!īefore technology transformed the way people find businesses, word of mouth determined whether a business thrived or perished.
0 kommentar(er)
